Summary
Fresh Freight Group (FFG), a UK-based freight company with a fleet of 60 modern vehicles and 150,000 sq. ft. of warehousing space, faced challenges in standing out in a competitive market. By implementing Dyspach, FFG transformed its client onboarding process, enabling instant rate generation and seamless pricing proposals. A customised client portal further streamlined customer interactions, leading to faster client acquisition and an enhanced competitive position. The result? FFG attracted new customers more efficiently, decreased sales turnaround around time and established itself as a leader in the industry.
Challenges
Operating in a crowded freight market, FFG struggled to differentiate its services. Despite its reliable operations and robust infrastructure, the company was often seen as offering similar solutions to its competitors. This lack of differentiation made it difficult to attract new clients or grow its customer base. FFG’s traditional rate generation and proposal processes were slow and outdated, failing to meet modern customer expectations for speed, transparency, and personalisation.
Alternatives
The team spent lot of time on excel sheets with complex formulas, and tried to create rates for each customer separately. Finding it difficult to control the rates, have any audit trail on the sheets, and spending weeks on re-rating the pricing offerings.
Solution
Dyspach transformed FFG’s processes by implementing a comprehensive pricing infrastructure. This included setting up services, zones, transit times, surcharges, and rate cards. Using these rate cards, FFG could develop tailored pricing strategies and send proposals instantly. The onboarding process for new customers was reduced to under an hour. Once onboarded, customers could use a branded portal to request quotes and book shipments seamlessly, eliminating the need for lengthy email exchanges.
Implementation
Dyspach began by creating the initial rate cards and training FFG’s team on how to manage services, zones, transit times, surcharges, and pricing proposals. The implementation process was smooth, thanks to FFG’s eagerness to adopt a customer-centric solution. The result was a highly efficient system that delivered significant benefits to both FFG and its clients.
Results
The transformation delivered measurable improvements for FFG. Sales turnaround time was drastically reduced, enabling pricing and proposal generation in under 30 minutes. Enhanced pricing strategies, driven by tracking customer quotes and monitoring conversion rates, helped maximize bookings. Customer satisfaction soared with Dyspach’s “wow factor,” boosting conversion rates. As a result, FFG is now migrating its existing clients to the Dyspach platform.
What's next?
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Published on November 29, 2024 • Case Studies